Next Level Marketing Strategy
Digital marketing has been getting a bad wrap over the past few years. Most hopeful marketing companies miss the key to unlocking useful marketing. You guessed it, they are missing a strategy.
Strategy Matters
You can have a huge amount of marketing, but if it is pointed to the wrong people, it won’t do anything.
Strategy makes sure that you will see the best return on your investment. Without a strategy, you are blind.
Strategy 101
A marketing strategy is a long term commitment to a set of guiding actions. Most strategies have short term and long term partitions to give you relative results.
Client demographics and psychographics all play a role.
Stay the Course
Stay the course and re-evaluate. That is the hard part. A good strategy will give you good data points to compare expectations to reality and guide course changes over time.
Time is critical.
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Assess Current Marketing
Define Your Goals
Define Your Ideal Client
Map Your Messages
Live Your Mission
Outline Your Tactics
Set a Timeline
Stick to the Plan
Report and Reassess
The Right Clients
I don’t need a lot of clients because all of my clients are the right ones.
Only The Best
We only want to market to your very best clients. These clients are happy, they pay on time and they refer you.
You will see your profits go up and your headaches go down.
Who Is Your Ideal
Make a list of your favorite clients. How old are they? What gender? How do the fit in the socioeconomic landscape? Are they in a defined geography? What do they do for work? What are their hobbies? What language do they speak?
Precise Marketing
Once we have your best potential clients defined, the vast majority of your marketing should be focused on them.
Don’t waste your time trying to find bad clients, they seem to have a way to find you no matter what.
Strategy Planning List
When you come to an initial strategy planning planning meeting, information is key. Here is a list of things that you should bring to make the strategy more successful.
Favorite Clients
Bring a list of your favorite clients including their:
- Name
- Address
- Occupation/Employer
- Gender
- Age
- Nationality
- Primary Language
- Hobbies
- How they found you
- Sale Profits
Existing Marketing Material
Even though you may need new marketing material, please bring anything that you already have (or online references).
This could include:
- Brochures
- Online Ads
- Flyers
- Images of Trade Shows
- Images of vehicles
Current Marketing Effort
We will want to see what marketing techniques you have been using and how they have been working.
Don’t worry we know that most small businesses did not track their marketing efforts, but do your best.
We will look through all sorts of options and learn from what you have already done.
Your Strategy
After a few consultations, we will deliver a marketing strategy to you. It is yours and you can do with it as you please; although we recommend executing it.
It will include financial and time allocations to various marketing resources as well as general recommendations for your efforts such as reworked materials.
